The moment the ad agency Gyro came to us with the question if we could create cookies with zippers that still had to look edible. Models that were high-resolution enough to be used in a print campaign.
EDIBLE 3D MODELS
But also had to be flexible enough to be utilised in a range of content, from internet banners to a brand movie. We, together with our production partner Luminous Ci, jumped to the challenge.
The first step was to develop realistic 3d models of the products by using high res photographs, then converting the Gyro storyboard concepts into actual animation.
LOT'S OF PARTICLE FUN!
And finally using simulation tools for all the particle and liquid effects. Creating a look that is still believable but completely generated in the computer